Marketing Plan for Entrepreneur - 10970 Words

MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN INTERNATIONAL ACADEMY OF BUSINESS Chair of Management and Marketing COURSE PAPER Written for the â€Å"Business Organization† course on the topic: â€Å"MARKETING PLAN FOR ENTREPRENEUR† Prepare by: 3rd year student Full time, group MN – 0901; C.A. Sankova Checked by: Houman Sanandaji, Senior Lecturer Almaty 2010 Content INTRODUCTION. 5 Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL 6 1.1 The concept and the essence of marketing. 6 1.2 Components of marketing research. 7 1.3 Stages of†¦show more content†¦The object of study is the Zhambil Library, which is the non profit enterprise strongly in need of active marketing promotion. I conducted a situational analysis, analysis of the competitive environment, and presents data on the characteristics of overall library’s activity. In order to improve marketing activities, I propose several strategies and programs that will help identify customers’ choices especially young ones, active communication with visitors in order to receive feedback, organization of competition, and thematic events within the library’s boundaries to attract as many readers as possible and increase overall interest to libraries. In the course work used a number of schemes organized structures used in marketing activities which can be analyzed to choose the best option. Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL 1.1 The concept and the essence of marketing. Company can build its management based on different concepts -financial, by accounting the best areas of expenditure and investments; competitive, displacing any way a competitor from the market, commodity, improving quality indicators of their products, etc. However, at present time the greatest effect in the management gives marketingShow MoreRelatedSuccess And Success : An Analysis Of Startup Business1124 Words   |  5 Pagessuccessful business marketing plan has little to do with a gut feeling or a hunch; it is rather based on sound market research. A competitive advantage will be given to any small business that realizes this. This is not however, where entrepreneurs focus there attentions. Even though well done market research is crucial for understanding the competition, most entrepreneur ideas center on entrepreneur business opportunities and creating successful products. If an entrepreneur spends time understandingRead MoreMarketing Methods Of Creative Marketing Techniques 1189 Words   |  5 PagesCreative Marketing Techniques The other day I went to Denver to visit my mom. Near the entrance to her independent living facility, they were building a bunch of new condos. As I rounded the corner, I could not help but notice a woman dressed only in a bikini and a stocking cap holding up a grand opening sign. It seemed odd and out of place to see a woman so scantily dressed as the temperature was in the 30 s. My curiosity was piqued. As I got closer, I noticed that it was not a real woman at allRead MoreSmall Business 101 Essay1495 Words   |  6 Pagesindustries. Even though these statistics are scary for new entrepreneurs, they have to look at the grit and the good business planning and execution of successful ones and they should try to be in the success list Hupalo, P. I. (2001). There are certain red flags to indicate that business is in the verge of failure and close to getting bankrupt. No business would abruptly go down and there will definitely be symptoms. If the entrepreneur has difficulty in paying his bill, market for the productRead MoreEssay on Starting a Business Plan1664 Words   |  7 Pagesadvice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many entrepreneurs to fail within the first year. Business plans should continuouslyRead MoreDesigning A One Stop Shop For Aspiring Entrepreneurs918 Words   |  4 Pagespractically any purpose that a user would need something for, from o rdering car service to checking up on social media outlets, there is an application for it. A virtual entrepreneur mobile application is a great application to bring into the mobile market. The idea behind the application is to create a one-stop shop for aspiring entrepreneurs who need assistance into building their business form the ground up. This application main task is to assist users in the steps of getting their business off the groundRead MoreThe Potential Benefits Of Being An Entrepreneur1190 Words   |  5 Pagesmight be the potential benefits of being an entrepreneur for you personally? †¢ One of the major advantages of being an entrepreneur is the idea of having financial freedom. Entrepreneur’s salary is based on their effort and thus do not have to worry about what the employer offers them. †¢ Entrepreneurship offers independence as entrepreneurs make their own decisions and are not restricted by company policy. †¢ Another key benefit of being an entrepreneur is that it is flexible in terms of schedulingRead MoreA Report On New Zealand1434 Words   |  6 PagesIntroduction Content of article is with major attention for the better scope that entrepreneur in New Zealand. Conversation with Mr. Vishal, who happens to be a hospitality entrepreneur; about the entrepreneurship prospects in the country and the variety of factors that are to be measured. This segment is taken by him so as to make a beginning and enlarge his business in Hospitality industry. The reason which works to be the driving force for his to move ahead in this direction is the high demandRead MoreCase Study : Bringing Yanjing Beer1651 Words   |  7 PagesExecutive Summary This case study looks at the problems facing immigrant entrepreneurs in Canada and key recommendations to follow in order to succeed in starting a profitable company. Shu Guo, like 40,000 other immigrants, came to Canada seeking entrepreneurial opportunities, but many would fall short. Immigrant entrepreneurs in Canada find themselves falling to the same problems. These include a lack of start-up money, correct marketing to find customers, dealing with government regulations that theyRead MorePublic Relations, Advertisement, And Marketing1014 Words   |  5 PagesRae Elizabeth Knobloch 09-03-15 PR Paper P.A.M. Many are unclear on the differences between public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages. Worldwide, people aren’t sure what public relations role is in the workplace. Public relations is aRead MoreMarketing Strategy : A Product Or A Service Prototype Essay1419 Words   |  6 PagesMarketing Strategy Every entrepreneur should work big and fast by prioritizing growth over profitability, dominating the current market before any competitors. As a result, faithful customers and functional profit will naturally emerge. â€Å"If you have a great product, getting in the door may be the hardest part of the battle† (Kawasaki, 2004, pg.49). It is just impossible to walk into any startup without having someone giving it a discussion. The basic marketing plan of raising awareness, to generate